Using marketing automation software allows you to take your current efforts in direct marketing up a few notches. It gives you a medium to reach out to customers at each step of the customer lifecycle. This has been proven to be one of the most effective ways to use marketing automation. It is also the best way to increase sales and revenue in a short period because it’s target natural customer behavior.
This guide will take you through marketing automation software fundamentals and help you understand what it is, why you should consider using it, how to implement it, and how to measure its success. Marketing automation has emerged as a potentially powerful tool for generating more leads, converting those leads into customers and harnessing the power that your CRM database can provide.
1.”When it comes to email campaigns, you need to make sure you nurture your audience for quality content rather than sending spam, low-impact messages.”
Email Marketing is a powerful tool for growing your business, increasing leads and sales. However, it’s easy to fall into the habit of email marketing alone. Many companies and email marketers forget to nurture their audience and personalize their communications. This means that when people engage with your brand through email, your company can gain connections, leading to more free advertising.
Not only that, you’ll be able to gain new customers, building relationships with influencers that can later help boost your business. For example, if you’re an SEO expert sending newsletter blasts to large corporations, then you might want to include more detailed analysis and tactics in your emails.
Email marketing can be used for simple automation, such as sending an automated reminder every time there’s a new customer link on your website or an update on your sales table. There’s no need to write complex content or create a separate form for sending emails to every customer; email marketing automation software helps turn any website link into an automatic email. This indeed saves time and money for both you and your customers who don’t have time to monitor their email inboxes constantly.
2.”We understand that our phone should serve us with content as soon as we open it, bring up relevant apps if we have them installed and be constantly connected to take advantage of new offers and discounts.”
Mobile marketing is an integral part of any business. The platforms available are evolving rapidly, which means there are more opportunities than ever before. However, with all these opportunities comes the responsibility to create a consistent experience across devices.
This means that while desktop websites look great on their phones, social media content doesn’t work as well on them. Mobile marketing isn’t about just creating a once-a-week or once-a-month newsletter. It’s about creating consistent experiences across multiple devices and channels. Behavioral economics studies show that consumers are persuaded by offers that display consistency across various channels even when those offers aren’t relevant to their current situation.
Marketing teams can create a lot with mobile marketing automation management companies like Ezofis for Creating engaging checkout pages to convince customers to upgrade to a paid plan.
Personalizing content to better appeal to customers
Utilizing remarketing and content with remarketing attribution
Setting up turnkey solutions for improved infrastructure and less initial setup costs.
3.”If you really want to grow your brand or business on Facebook, Twitter, and other social media channels, it’s important to integrate them into your marketing strategy.”
Engagement is where social platforms shine. However, social networks are cluttered with conflicting signals. Many people opt for more traditional social networks simply because they aren’t aware of alternative opportunities. You can leverage the workflows of many popular third-party apps to integrate third-party content and drive more engagement to your business.
The thing is, your audience is more likely to engage with these apps if they know they’re already being discussed and can relate to the content creator. Get involved in the discussion on these platforms and discover new ways to improve engagement with your brand! One of the biggest challenges in digital marketing is getting your message out there.
Implement social media marketing automation in your Facebook ads, Google AdWords ads, Facebook ads with trigger words and anchor texts, and other digital channels. Social media automation allows advertisers to target users based on their content and the platforms they log into. The goal of social media marketing automation software is to drive more traffic, leads, and sales to your business through the social media network so that you can continue to grow while reducing costs.
4.”You can set up reports for detailed analysis of specific categories or transactions, aggregate and trend data that gives you a better picture of how your account is performing overall. “
The ability to measure and report results provides the foundation for effective customer engagement. Whether you’re measuring engagement as a team or at a department-by-department level, understanding the results help to optimize future efforts. This set of capabilities includes capabilities for bare metal processing (including integration with SAP Memory Insight), analytical tools that help you quickly surface insights relevant to your work and impacts on customers.
5.”This uniquely identifies visiting guests and can be used for a variety of purposes, including inviting them to make a purchase.”
Tailor your online buying experience to your persona’s personality and needs. Personalize your online browsing experience with unique visitor visit data, such as website visitor ID and tracking number. This data is collected at the earliest stages of the buying journey and used to personalize offers, help improve website accuracy and optimize the experience for all customers.
Imagine if you had the power to click through to a website before making your final decision. That’s precisely what ecommerce visitors experience when they arrive on your site. The power of capturing and organizing all of these potential customers in one place before they even attempt to make a purchase. That’s exactly what visitor tracking tools do for search engines and web portals.
A good start-up does not exist overnight. There is always more and better that can be done to improve performance. Creating a marketing automation platform is an essential step towards becoming more effective in your marketing efforts.
One of the basics of all marketing and advertising training is a teaching of “Maslow’s needs pyramid”. This pyramid shows the different motivators and needs in a person’s life and how they are built one upon the other. Supposedly this is presented to help the marketing student understand consumer motivation and thinking. The problem is I’ve never seen it applied, in the text books. It’s presented as the foundation of human motivation and then it’s dropped.
I’d like to present to you a way to use Maslow’s needs pyramid so that you can get inside the consumer’s mind and develop an understanding of what’s truly motivating them as they consider purchasing your product or service.
Maslow’s needs pyramid present human needs such that each need is pursued and met before the next level of needs can be considered; they build upon one another. The needs from most basic to most complex are:
– physiological needs: food, shelter, sex
– safety needs: clothing, weapons, defense of self
– social needs: social acceptance
– esteem needs: acceptance of self by self
– fulfillment needs: a feeling of having and fulfilling a purpose
So the question is, “How do we use this paradigm to get inside the consumer’s head?”
Let’s consider a personal fitness training service. Here’s how it works at the most basic level. Place yourself in the position of the consumer and think as if you are considering hiring a personal fitness trainer.
1. How will personal fitness training impact my acquisition and use of food? Of shelter? Of sexual behavior? (Now you see why sex is used in marketing so many products – we react to it instinctually)
2. How will personal fitness training impact my personal safety?
– you’ll be in better shape and can run faster from a mugger, perhaps.
3. How will personal fitness training positively impact my standing in society? In my social circle? Access to different social circles?
4. How will personal fitness training positively impact how I think about myself?
5. Will personal fitness training have an impact on my personal sense of fulfillment?
I understand that most consumers, will ask themselves these types of questions without really thinking about them. The answers you develop as you purposely ask yourselves these types of questions will give you insight in the processes a consumer may consider or be susceptible to as they are considering purchasing personal fitness training services.
This process will also help you define ways to market that will get consumers to consider your personal fitness training service if they are not. Using Maslow’s needs pyramid helps you target your marketing. It is the foundation of:
Motivating to Action
If you can use Maslow’s needs pyramid to get inside the head of the consumer by running it through a filter of questions like the one’s I’ve presented above you’ll have a tangible marketing advantage because you now can respond to your consumer’s internal dialogue.
Using this type of filtering process can also help you create need in those that have not yet developed an interest in your product or service. Simply put yourself in the consumer’s place and present you’re marketing to them in such a way as to answer or resolve each need in the hierarchy.
Maslow’s needs pyramid is a powerful tool that is taught to every marketing and advertising student in the world but it must be understood and applied if it’s to actually be useful. Try using Maslow’s marketing filter the next time you are considering a marketing campaign. It’ll help you get a better grip on what the consumer is thinking and feeling.
Content marketing is a marketing approach aimed at creating and distributing valuable and consistent content with an aim of attracting and maintaining new customers. Today’s clients buy goods after doing thorough research on the goods, to ensure they are making a wise decision buying the commodity. Content marketing programs are on social media, blogs, premium content assets like eBook, and visual content. It is not about renting social media platforms; it owns them.
Content marketing is the act of communicating with your clients without actually selling. It is equipping the clients with the knowledge to make them more intelligent. When businesses offer valuable information to their clients, the clients reward the firm with their loyalty and become life-long customers to the firm, and this is the essence of content marketing.
Content marketing is quite complex. It requires the right manpower to run it. The person in charge of marketing should create the content, optimize it for SEO, and manage social media. Once you have your content designed, acquire the right technology to publish the content. One of the technologies is the CMS which is required to set up blogs, add website pages, and adding blog posts. Analytics are also needed so that you can gauge your performance against your set goals. Other technologies required are project management software and design software. With this, your company is ready to go forward with content marketing.
Education-based marketing is a marketing strategy that aims to establish trust and credibility using informative messages. It is a revolution from traditional-based marketing strategies which used selling based messages. People nowadays want information that will educate them more about the commodity you are selling before they purchase it. When you teach people about a certain commodity, you are initiating the urge to buy that product. When you educate clients about your commodity, you build trust with the prospective client. However, the information has to be important.
Education-based marketing and content marketing are the same. They both aim to educate the customer about the products before the customer buys the product. However, informing people more about the product is not enough. Businesses should be positioned for the sale. The quality of the content also matters a lot. If the content is great, the sales will also be appealing. Having good content influences people to purchase the products.
We are all tired of being sold and we want information that will allow us to make an educated decision on what we should buy! Content Marketing is a way for us to show our expertise on a given topic.
There is a small rule of 6 R’s that you can use every time you are trying to sell a product or service to a certain market. If you break ANY of these rules, you are almost guaranteed NOT to sell your product. Read on to find out how you can apply them to your business.
Here are the 6 R’s of marketing almost any product:
1. Right person- You have to have the right sales person. People don’t buy from Slick Willy down the street, they buy from friends. They buy from people they trust. If you have not established a trusting relationship with your prospect, then good bye sale.
2. Right time- You have to be at the right time in the prospect’s life for them to want your product. If you catch them when they do not have the problem that you are solving with your product, then you don’t get the sale.
3. Right place- Your message has to be visible by the prospect. If the person cannot see your web site, store, office, billboard, etc. they won’t buy from you.
4. Right message- You have to be sending the right message to your prospect about the product you are selling. If you promise to cure a pain that they do not have, they will not relate your product to something they want.
5. Right audience- You have to sell to a hungry crowd of people that want what you have. If you have picked the wrong audience, say you are selling snow shovels to people in the desert, then you have thrown your marketing dollars out the window.
6. Right product (this is one that the so-called marketing “gurus” often forget)- You product has to be something that your prospect wants already. The product has to cure a pain that they are having. You will have a much harder time creating a product for an audience that either doesn’t want it, or doesn’t know they want it.
Those are the 6 Rs. Apply them to all of your marketing projects and you will have a much higher closing rate.